Studio / The Team
At Parcel Studio, every project is personally directed by James and Paul from first strategy to final install.
Supported by a unified core team, including Taon Thorne for Indigenous art and cultural oversight, we bring deep, hands-on experience to every project. We operate as one aligned unit with shared vision and complete accountability. As a proud Wollongong based studio, we bring deep local insight and easy, direct communication right on your doorstep.
Team
James Middleton
Head Creative & Curation
Comes from inside property development, not just around it. Years spent turning brand systems into murals, signage and finished spaces developers actually walk through.
Paul Liddell
Head of Design
Over two decades of UX and product design experience across banking, healthcare and enterprise. That same discipline now shapes everything he builds, from websites and digital tools to wayfinding and physical space design.
Tim Heyer
Strategy
Bringing 15 years of multidisciplinary design experience across branding and murals, Tim oversees visual cohesion, guides the creative standard, and ensures the vision is fully realised from concept to completion.
Luca Troise
Marketing
Runs the campaigns, lead generation and CRM that turn a finished brand into buyers through the door, not just a good-looking launch.
Matt Studdert
Brand
Identity systems built to hold up under signage, print and construction hoardings, not just a screen. Brand work that survives contact with a real site.
Taon Thorne
Indigenous Art
A proud Gamilaraay man bringing traditional Aboriginal art and storytelling to murals and site-based signage, with 18+ years across hand-painted, digital and fabricated work.
Who We Work With
Crown
Merivale
Westfield
The Star
Hotel Indigo
Charter Hall
ACRD
WOTSO
dexus
Dorchester School
Condong Public School
Tumbulgum Public School